Thursday, May 11, 2017

The Great Marketing Mystery

The Great Marketing Mystery

We all know that authors, both traditionally published and indie published, are responsible for our own marketing and I gotta tell ya, this is the most puzzling mystery for me. 

I don't mind admitting that I have NO CLUE what I'm doing when it comes to this. Beyond friends and family, sales have dried up. 

There are things that I repeatedly hear that I should be doing. For example...

Set up an email list!

But how in the heck are you supposed to do that when even family and friends are reluctant to sign up? Random people, who aren't going to your blog and don't even know you exist, are supposed to randomly sign up somehow?
I see expensive courses that promise to show you how to do this, but I find it hard to believe them. It seems like circle talking that doesn't really get sales for authors but gets sales for people who sell things to authors in the promise of increases sales. Not saying it doesn't work, just saying I don't have the kind of budget that allows me to find out.

"You've gotta spend money to make money!" That's the word, right?

I'm willing to put in some money, but I just don't know where to do it. I've already found that companies that call themselves book promotion companies or author promotion companies turned out to be a waste of my money. I won't be doing that again.

I'm experimenting with other things. I'm trying to think both inside and outside of the box.  I'm going to share the things I do in this blog.

So, if things work, I'll let you know. If things don't work, I'll let you know. Even if I sound like a pathetic loser.

And please feel free to share what works for you and what doesn't. I'm looking to learn all I can, but there is SO much information out there to sort through, it almost seems like an impossible mission. I love to tell stories, but marketing and business planning don't come easily to me. No business savvy found in my blood.

More money? Hard work? I can do that. Luck? Gulp...let's hope that with money, hard work, and maybe a little help from other writers out there (wink, wink) I can one day solve this mystery.

So I can go from this...

To this...

To this...

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